Client: Louis Vuitton
Role: Art Direction / Content Rollout

Began 2019 creative directing another Louis Vuitton project to cover the opening of the Men’s SS19 collection by fashion designer, Virgil Abloh. Event coverage lived on Louis Vuittons social channels to grow brand awareness and hype to local market consumers such as Japan and New York City to visit the pop up shops. BTS photography done by me.

Client: Y-3
Role: Art Direction/Content Rollout

Provided art direction and content ideation for coverage of Y-3’s Fall/Winter 19 fashion presentation during Paris Fashion Week. In this project we collaborated with video artist and Influencer, REO, to make the social content of the collection come to life with a 2.5D looping images.

Client: Sweet Chick x Clarks

Agency: Colorway Agency

Role: Art Direction/ Creative Strategy

BTS Photography by Me.

In anticipation of the “Waffllebees”, a footwear collab between Clark’s and local NYC restaurant Sweet Chick, the team and I developed an extensive campaign to build hype for its release in December 2021.

With my lead art direction we launched the campaign film that featured the community of local faces in the scene that frequent the restaurant. Additionally the film featured a voice over from Nas, who is one of the owners of Sweet Chick.

Part two of the campaign we went to activate at Sweet Chick’s second home of Los Angeles where we created a custom ice cream truck that we posted outside of Sweet Chick LA, Bodega,Sneaker N Stuff, and finally at Complex Con. At each location we distributed free Sweet Chick branded items and seeded pairs to influencers to spread brand awareness and hype around the Wafflebees.

Client: Lincoln Center

Role: Art Direction

Awards Won: CLIO Music Award for Branded Entertainment & Content

. CLIO Music Award for Experimental Events

Lead the creative direction on a project for the Lincoln Center and their Young Patrons Program to promote and create content for their Yeethoven II event on January 18th, 2018.
Provided direction in the creative our in designing the logo, digital and physical billboards, and merchandise. We’ve edited rehearsal footage, and also collaborated on the building of a Yeethoven “beat maker”  created by Splice and promoted the event with a Aux-Cord pre-party event.

Finally, we captured content live during the event to help the Lincoln Center better connect with a younger audience ahead of a rebranding of their summer concert series. The result of our efforts, Yeethoven was the most successful Young Patrons event of all time and increased membership 70%.

Client: Jack Daniel’s

Agency: Highsnobiety

Role: Art Direction/ Creative Strategy

Collaborated with Highsnobiety’s develope team to produce a custom interactive feature highlighting the artists behind traveling art and music exhibition Jack Honey Art, Beats & Lyrics — a show started in Atlanta in 2004 which has grown to showcase hundreds of artists all across the U.S.

The custom digital build featured a ‘honeycomb’ directory, curated playlist, and video content featuring a panel of creatives involved in this celebrated showcase. Check out the full feature here.

Client: atmos x Asics

Agency: Colorway

Role: Art Direction + Casting

BTS Photography: Me

Art directed and casted a social campaign for the release of the ‘Subway Pack’ which is a collaboration between Asics and Japanese sneaker retailer, atmos.

The inspiration behind this collaboration was to pay homage to the Subway systems of Tokyo and New York City.

Client: Footlocker (Greenhouse)

Agency: Colorway Agency

Role: Art Direction/ Creative Strategy

BTS Photography by Me.

Record label, Neon 16, partnered with Starter and Puma to build hype around the release of the Dynasty XVI album by Reggaeton icons Tainy and Yandel.

To create city-wide buzz, we wrapped a double decker bus in original graphics inspired by the album’s creative, which we drove through Latinx neighborhoods in the city and Footlocker locations. Additionally to drive hype around this release we produced a panel interview celebrating Reggaeton culture and its global impact and influence in recent years. The panel featured Latinx icons J.Balvin, AJ Ramos, Laura Stylez, Upscale Vandle, and the creators of Dynasty XVI, Tainy and Yandel.

Client: Amazon Studios

Agency: Highsnobiety

Role: Art Direction/ Creative Strategy

Lead the creative for developing a social campaign to generate hype for the film Honey Boy, directed by Alma Har’el and starring Shia Labeouf. For the campaign we developed an AR Instagram filter for fans and users to engage with in their Instagram Stories. Additionally I ideated a successful UGC social extension that invited indie film fans to create their own version of the Honey Boy poster for a chance to win prizes from the cast. The poster creation competition received a few thousand submissions in its entirety. Featured Story

Client: Queensboro FC

Role: Freelance Art Director ( c/o The Robot Company)

Creative consulted for the launch of the Queensboro Football Club which is Queens, NY ‘s first professional soccer club owned by soccer star David Villa. During this project I collaborated with their leadership and creative team to concept a inclusive launch campaign to create early excitement amongst Queens natives leading up to their debut. Additionally I lead in the design direction of their launch team merchandise which generated hype around the borough.

Client: Louis Vuitton
Role: Art Direction / Content Rollout

Worked on the creative direction with my team to provide our client Louis Vuitton event coverage content for their pop up store opening for their collaboration with fashion icon, Grace Coddington. We beautifully captured the event to live on social through Instagram feed and story content. The end result of the creative helped grow awareness and push the LV audience to experience the pop-shop on social and in person.

Client: adidas Originals
Role: Art Direction

I ideated and pitched creative concepts for new content series for adidas originals’ social channels. From those concepts I help produce the brand’s first long form content series called SHP TLKS. Each episode of the series went behind the scenes shedding light on the people at some of the best global streetwear shops of adidas originals’ Consortium Collection. Those shops include: Sneakersnstuff (Stockholm), Invincible (Taipei), Footpatrol (London), Kith (NYC). The first season of the series had success accumulating ~ 500K organic views on Youtube.

Client: SAENAI

Role: Lead Photographer/ Casting

I had the opportunity to shoot another lookbook for the clothing brand Saenai for their S/S 18 Imaginary Boys all shot on film. Collection designed by Jay Escobara.

Client: Adidas Women
Role: Art Direction / Influencer Selection

Worked with Adidas Women to create instructional workout tapes for their NYC and Los Angeles local markets to promote their on going collaboration with fashion designer, Stella McCartney. Video content featured fitness influencers Kirsy Lovett (NYC) and Michelle Carigma (LA) to lead viewers through a series of workouts to try in their very own home. You can view the full workouts on Adidas Woman’s Youtube channel. NEW YORK | LOS ANGELES

Client: Y-3

Role: Art Direction/Casting

Provided art direction for Y-3's first ever spotlight campaign to build hype around the new Saikou and Kusari footwear drops in Q1. Y-3 wanted to build narrative that could be used as the red thread across the social and digital content, but with no real story behind the products themselves. The content created boasted Y-3's highest performing Instagram post at the time.

Client: Louis Vuitton

Role: Art Direction/ BTS Photography

Worked with Louis Vuitton in providing art direction for coverage of their Volez, Voguez, Voyagez Exhibition which retraced the history of the famed fashion house's from it beginning in 1854. Assisted in creating social assets for teaser content and covering the grand opening and after party and capturing the night along with Louis Vuitton's troupe of brand celebrity ambassadors.

Film Photos by Me

Client: The con.cept

Role: Lead Photographer

Editorial featured in HYPEBAE & MISSBISH

Teamed up with The con.cept to shoot an editorial of up and coming singer/song writer easy socks (Hale Sheffield) in promotion for her show coming up at Sincerely, Tommy.

Client: Adidas Originals

Role: Art Direction/ BTS Photography

I was apart of covering adidas Originals activation for their "Quiet Please" Campaign which gave back to the community in Harlem, New York. Pharrell Williams, Stan Smith, and adidas Tennis pros all came to host a tennis clinic for the youth of New York City during the time of the 2017 U.S Open.  

**ALL BTS FILM PHOTOS BY ME

Client: Adidas Neo

Role: Art Direction (Lead) / BTS Photography

I provided creative direction for a social campaign with Adidas Neo highlighting their Cloudfoam sneaker. In this campaign we recruited rising dancer, Dytto to be the lead influencer to be the face of the project. The creative took inspiration from the periodic table to show the elements of movement effortlessly in the Cloudfoam shoe.  B-Roll photography by me.

Client: Y-3

Role: Art Direction

Provided art direction and concepts on covering Y-3 Spring/ Summer 18 fashion show during Paris Fashion Week in honor of the 15 years of the collaboration between Yohji Yamamoto and adidas. During the show we broadcasted the show in the first split screen Instagram live story to show the presentation from all angles. 

Client: ONLY NY | The con.cept

Role: Photographer

Connected with my good friends at The con.cept to shoot an editorial for ONLY NY S/S 17 collection.  Check it out here.

Client: Puma | The con.cept

Role: Photographer

Teamed up with The con.cept to shoot some behind the scenes photos as the team collaborated with Complex Magazine creating a unique Instagram story all shot on Super 8 film in promotion for Puma's Step Out Arsenal Jersey. 

Photos by me

Client: Kappa Sport | The con.cept

Role: Photography (B-Roll)

Press: HYPEBEAST HYPEBAE VOGUE KOREA

Photo assisted on Kappa Sport 2017 Campaign where I provided images and assisted on set. 

Client: Adidas Originals

Role: Art Direction | Live Event-Coverage | Content Rollout

Provided creative on producing coverage for adidas Originals NYC store opening with rapper, Joey Bada$$ and the rest of the Pro Era crew. 

Client: Adidas Originals x Alexander Wang

Role: Art Direction | Content Rollout

Awards: Bronze Cannes Lion (2017)

Assisted on creative on social campaign for adidas Originals's collaboration with Alexander Wang. Also storyboarded the Snapchat story covering the show.

Client: SAENAI
Role: Photographer | Assistant Stylist

Had to opportunity again to work with longtime friends at SAENAI and shoot their Fall/Winter 17 lookbook.

Client: SAENAI

Role: Stylist

I styled the lookbook for the up and coming brand, SAENAI for their S/S 2017 collection called Ornop Garden. Collection designed by Jay Escobara.

Models: Phillip Errico & Matthew Sosnowski

Client: Jordan Brand

Role: Assistant Stylist

I collaborated with NBA stylist, Megan Ann Wilson, in styling an editorial for German publication, Kaltblut Magazine featuring Jordan Brand’s Summer 16 collection.

Client: JBF Customs | Hypebeast
Role: Photo Assistant

Had the opportunity to be a photo assistant for Hypebeast Magazine’s content series, Modern Day Artisan featuring sneaker customizer Jacob Ferrato aka JBF Customs.

I had the opportunity to style New Yorker rapper, Trash Anime Girl IRL Music Video for his hit song So Sadditty featured on E! channel's reality series EJ IN THE CITY. 

Client: Men’s Wearhouse

Role: Art Direction | Community Manager

Worked with Men’s Wearhouse doing art direction for evergreen content and doing community management.

Client: D’USSE

Role: Art Direction | Community Manager

Worked with D’usse doing art direction evergreen content and community management for the brand.

Client: Armand de Brignac

Role: Art Direction | Community Manager

Worked with Armand de Brignac doing art direction for evergreen content.