Honey Boy

Client: Amazon Studios

Agency: Highsnobiety

Role: Art Direction/ Creative Strategy

Lead the creative for developing a social campaign to generate hype for the film Honey Boy, directed by Alma Har’el and starring Shia Labeouf. For the campaign we developed an AR Instagram filter for fans and users to engage with in their Instagram Stories. Additionally I ideated a successful UGC social extension that invited indie film fans to create their own version of the Honey Boy poster for a chance to win prizes from the cast. The poster creation competition received a few thousand submissions in its entirety. Featured Story