Y-3 SPOTLIGHT CAMPAIGN

Client: Y-3

Role: Art Direction/Casting

Provided art direction for Y-3's first ever spotlight campaign to build hype around the new Saikou and Kusari footwear drops in Q1. Y-3 wanted to build narrative that could be used as the red thread across the social and digital content, but with no real story behind the products themselves. The content created boasted Y-3's highest performing Instagram post at the time.